As a content creator, it’s sometimes hard to admit fresh ideas don’t flow through my veins on the daily. There are days where I wake up bursting with creativity, and days where I’m in an absolute rut. The truth is creativity comes in ebbs & flows; I know we all go through it no matter the line of work, so I wanted to share a few things I do to stay creative, in hopes that it inspires you to do the same.
1. Travel. A change of culture gets me so excited. I have been so lucky to travel as much as I do, but you don’t have to go international to get the benefits of traveling. Take a road trip or go on a staycation to explore your own city, the point is to get away from the norm.
2. Prepare a SWOT analysis. Remember those? Strengths, weaknesses, opportunities and threats. Whatever you are working on, sit down and draw out a SWOT analysis to prioritize and organize your ideas. The cool thing is, this doesn’t just apply to you professionally, it can also prove to help with other fitness or personal goals.
3. Write a zero draft. I learned this concept when I transitioned from accounting & finance to marketing. This is a form of free-style writing that enables you to focus on the primary stages of a project, aka a vomit draft. It is draft number zero so don’t worry about it being sloppy or rough. The point is to break through the noise and fluff, to get to the meat and potatoes. (Don’t we all just love idioms?)
4. Take as many breaks as you need. This is often absolutely necessary. Sometimes posting on Instagram or drafting a new post is a bit of a drag. It’s okay to take a leave of absence for a day or two, and come back feeling ready and recharged.
5. Change your environment. I work from home and often times that just kills my creativity. I like to go to co-working spaces or coffee shops to change it up. Sometimes it’s even helpful to chat with randoms and network.
In the end, if there was a one-size-fits-all solution then creative ruts wouldn’t exist. The good news is, feeling stuck is a part of the creative process. Let yourself play and know that whatever you’re doing, it’s a process!
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